Internet And Print Journalism Essays - New Media, Internet Marketing

Web And Print Journalism The contrasts between the Internet and Print Journalism are clear right away after looking at both of the two. Be that as it may, to genuinely comprehend the distinctions you should concentrate each cautiously. I will quickly investigate the contrasts between Newsweek and it's printed partner, and Entrepreneur magazine versus entrepreneurmag.com. These magazines are altogether different in substance and gracefully genuine instances of various highlights that exist in an innovative versus a print condition. I will analyze the contrasts between the two out of three territories; 1.Content 2. Promoting and 3. Useablity. Content If you were to put any print magazine close to your PC screen you would quickly see a distinction. A distinction not just in the arrangement the material is set up, however a distinction in the genuine substance its self. Newsweek is a magazine that conveys the news. One would expect that news will be news, and on the off chance that it is printed one path in the magazine it ought to be the equivalent on the web. This isn't accurate. Newsweek is a magazine that is discharged week by week, yet in internet business moves at the speed of thought (Bill Gates). This implies Newsweek must refresh their site day by day and now and again hourly. This makes a magazine that would apparently follow a similar example, totally different. News in print may not be the same as e-news. Business person magazine is a magazine that helps the private companies of America. They are cunning in utilizing brilliant hues that will catch potential purchasers eye at the magazine kiosk. This makes an issue for their online business. At whatever point you have heaps of hues or illustrations your page won't load rapidly. This implies what works in print won't work for their e-magazine. They need to depend on great spot designs and features to stand out. They don't do this viably. From taking a gander at their site you will see that they experience serious difficulties traverse from print to the Internet. Promoting Advertising is basic in both print and web business since it is a fundamental wellspring of salary to any multi-media organization. Newsweek sells pages and pages of advertisements in their magazine. These are very much done shading advertisements which are intended to pull in the consideration of the peruser as they flip through the magazine. On the Internet webpage Newsweek decides to put pennant promotions in the content page (terrible position). The thing that matters is that publicizing on the Internet is substantially more amiable. On account of little components called treats the advertisements you see on the Internet website become customized. These treats advise a database destinations to which you have beforehand signed on. In a small amount of a subsequent you get individual promoting that you could never have found in a print advertisement. Business visionary does likewise. You are accepting publicizing that accommodates your needs and needs and all at a small amount of the expense to publicists (who for the most part pay around 1 penny for every hit). This is an publicists dream and is a perceptible contrast between the two types of media. Useablity The term useablity appears to manage the Internet side of the two types of media. This is a misguided judgment. It isn't extraordinary to search for a certain story in a magazine in the chapter by chapter list. This is print useablity. Online useablity is undisputably better. The two locales have a sort of search instrument so that in the event that you are searching for a story on Bill Gates you are most certainly not constrained to one issue. This might be the best favorable position in having an on the web variant of a magazine. Never again is the client restricted to the one issue as of late bought. Stories are at the clients fingertips regardless of when they were composed. Individuals have various perspectives on what the jobs of print magazines will be in difference to online magazines later on. Some magazine organizations decide to make light of the Internet and the job it will take with respect to their industry. Neil Postman, a notable thinker of New Media Technologies expresses that at the point when we start depending on the Internet for the entirety of our news and data we will transform into a country of zombies. I feel that Bill Gates and numerous others would oppose this idea. The distinctions are extraordinary and organizations must adjust to those distinctions so as to be effective.

Ap Global Midterm Review

Worldwide Midterm survey * Changes to guide of Europe after WWI/WWII-new nations shaped After WWI Only two totally new nations in Europe were framed after WW1 †Yugoslavia and Czechoslovakia. Poland, which had been cleared off the guide in 1795, was resuscitated. The Baltic republics †Estonia, Latvia and Lithuania stated their autonomy. Romania multiplied in size. After WWII, as it were, no new nations were framed after World War II. The greater part of these progressions happened in the East.Lithuania, Latvia, and Estonia, just barely winning freedom after WWI were deleted as autonomous states and turned out to be a piece of the Soviet Union. Poland's outskirts were moved eastbound to incorporate just the â€Å"corridor† from before the war yet in addition parts of East Prussia, Pomerania, and Silesia, however they additionally lost the eastern pieces of their nation to the Soviet Union. Austria and Czechoslovakia, states made before the finish of WWI yet added to Na zi Germany during the 1930s returned, however Czechoslovakia was solidly under Soviet control and the Austrians had to stay nonpartisan during the developing Cold War.In Europe the main nation separated was Germany. * Conservatism in western legislative issues Conservatives, for example, Austria’s Prince Klemens von Metternich, were keen on keeping up the sacredness of conventional political foundations, especially the government. It was additionally their objective to keep up a level of influence in Europe so as to guarantee a perpetual harmony. * Welfare state Welfare State and Consumer Society A. The thought processes in the government assistance state 1. insurance against despondency and political fanaticism 2. the contention for social equity B.Features of the government assistance state 1. support ‘from support to grave’ 2. instructive and social open doors C. The development of purchaser society 1. another way of life 2. realism and indulgence 3. the finis h of open life? * Nuclear umbrella Nuclear umbrella alludes to an assurance by an atomic weapons state to shield a non-atomic unified state. * Germany after World War II At the finish of the war, Germany was fundamentally isolated into 4 areas, every one heavily influenced by one of the Allied forces; The United States, England, France, and Russia.Berlin was partitioned also. After a time of reconstructing and redesign, the segments heavily influenced by the United States, England, and France were come back to the control of the German government. Russia held authority over its segment and brought it under the overlay of the recently shaped USSR. This brought about the Berlin Wall, and the different nations of East Germany and West Germany. Following the fall of socialism and the separation of the USSR in the 1980's, Germany reunified. * Marshall plan Proposed to revamp the mainland in light of a legitimate concern for political solidness and a sound world economy * saw as a vehicle for American monetary predominance * Iron Curtain * a term begat by Winston Churchill to portray the limit that isolated the Warsaw Pact nations from the NATO nations from around 1945 until the finish of the Cold War in 1991 * was both a physical and an ideological division that spoke to the manner in which Europe was seen after World War II * Soviet power over Eastern Europe Between 1945 and 1949 Stalin made a Russian realm in Eastern Europe.This domain included Poland, Hungary, Rumania, Bulgaria, Czechoslovakia and East Germany. Each had a Communist government. In the West they were called satellites since they clung near the Soviet Union like satellites cycle a planet. Stalin had the option to make this domain for various reasons. The first was the military may of the Soviet Union in Europe after 1945. Another explanation behind the spread of Communism after the war was the appreciation of numerous Eastern Europeans for their freedom from Nazism.This, and the regularly shocking conditions toward the finish of the war, paved the way for the schemes of east European socialist gatherings, which were, obviously, upheld by Stalin and the Soviet Union. * Decolonization after World War II After WWII Europe attempted to reassert its pilgrim predominance over Africa and the Far East. Simultaneously national developments became solid in those provinces. Europe before long understood that they would be not able to genuinely control the provinces without enormous military occupation forces.This was outlandish both in financial and political terms. Accordingly the provincial forces started an arranged withdrawal of physical control however kept up monetary ties. While these new nations were ‘independent' their conventional pilgrim experts despite everything had a lot of command over the nation. * Impact of World War II on worldwide exchange The finish of World War II prodded endeavors to address the issues originating from protectionism, which had expanded since 1871, and exchange limitations, which had been forced between World Wars I and II.The coming about multilateral exchange understandings and different types of global financial collaboration prompted the General Agreement on Tariffs and Trade (GATT) and established the framework for the World Trade Organization (WTO). * Impact of World War II on regular citizen populace - One of the most upsetting effects that war has on regular citizens is the continuous expulsion of their essential human rights - Huge non military personnel setbacks on cutting edge and besieging assaults - gave individuals the physiological would like to get as amazing as Hitler did * Consequences of industrialization during the 1800s Mass relocation of individuals from the land to the urban areas. - Massive structure of underneath standard settlement, manufactured efficiently, to oblige them - Massive increment in youth mortality because of wounds at work, savagery, the spread of infection, rodent populace increme nt, liquor use and easygoing disregard of youngsters because of the two guardians working. - Expansion of the coal business to incorporate ladies and kids working down the mines. - Exploitation of modest youngster work - Poor eating regimen because of low wages and the breakdown of the agrarian economy because of absence of workers - Slavery in the UK to plug the holes of missing laborers War with France had been progressing from the late eighteenth century and was an enormous channel on the economy. - The beginning of the National Debt to pay for the war and the presentation of charges on liquor, tobacco and so on - Explosion in carrying to neutralize the expense increments. * NATO/Warsaw Pact NATO-North Atlantic Trade Organization - drove by US; keep up satisfactory military quality and political solidarity to deflect animosity and different types of military or political weight; focused on an unwinding of pressures among East and West †a strategy put together to a huge degre e with respect to general military strength.Warsaw Pact - drove by USSR; a military arrangement, which bound its signatories to go to the guide of the others, should any of them be the casualty of outside hostility. * Congress of Vienna The Congress of Vienna was assembled in 1815 by the four European forces, which had crushed Napoleon. The principal objective was to set up another level of influence in Europe, which would forestall colonialism inside Europe, for example, the Napoleonic Empire,â and keep up the harmony between the incomparable powers.The second objective was to forestall political upsets, for example, the French Revolution, and keep up the norm. * Political philosophies: Conservatives Liberals communist radicals Conservatism * a political and social way of thinking that advances holding conventional social organizations Liberalism * a political philosophy, a part of progressivism which advocates common freedoms and political opportunity with restricted government u nder the standard of law and for the most part advances a free enterprise monetary arrangement Socialism a financial framework described by social responsibility for methods for creation and co-employable administration of the economy Radicalism * looked for republicanism, annulment of titles, redistribution of property and opportunity of the press * Demographic progress after industrialization * sensational changes in populace development and future driven by changes in the hidden components that clarify them: richness expanded and mortality diminished * Karl Marx †father of communism and socialism Marx's thoughts were that of unadulterated equality.He needed a reality where everybody was equivalent. His speculations, while unrealistic on account of the idea of man, were really â€Å"good†. His definitive objective was to destroy neediness. * Opium war †case of protection from colonialism * Motives For Imperialism 1. ) Economic †thought processes incorporated the longing to bring in cash, to extend and control outside exchange, to make new markets for items, to procure crude materials and modest work, to go after speculations and assets, and to send out mechanical innovation and transportation techniques. . ) Political-intentions depended on a country's craving to pick up power, to rival other European nations, to extend an area, to practice military power, to pick up glory by winning states, and to help national pride and security. 3. ) Religious-thought processes incorporated the craving to spread Christianity, to secure European teachers in different grounds, to spread European qualities and good convictions, to instruct people groups of different societies, and to end slave exchange Africa. 4. Exploratory-intentions depended on the craving to investigate an obscure or unfamiliar area, to direct logical research, to lead clinical looks for the causes and treatment of ailments, to go on an undertaking, and to examine obscure terrains a nd societies. * Impact of dominion/colonization * enormous quantities of individuals were constrained into bondage or the arrangement of contracted workers, and immense regions of regular living spaces were cleared and changed over to monocultural manors. * the fare of Western qualities †asset misuse, commercialization and realism to the settlements

Rhetorical Analysis Assignment Essay Example | Topics and Well Written Essays - 1250 words - 1

Explanatory Analysis Assignment - Essay Example Explanatory Analysis Assignment On the off chance that I present alone, I will deal with the entire subject. We had at first introduced as a gathering secretly in anticipation of an intensive introduction to the crowd. Further to that we distributed our jobs in an arbitrary way since everybody in the gathering had a decent handle of the whole subject of talk examination of the site chose. The goal of the reminder is to cause the crowd to see how logical investigation is finished. I mean to introduce my reminder to my crowd in an unmistakable and justifiable manner. I have decided to investigate: http://www.adidas.com/, which is an Addidas organization site. Everybody will agree with me that they like Addidas brands. Since this site is basic and open to everyone inspired by the Addidas brands, the sites incite those intrigued by the organization and imparts in them an inclination to utilize the organization items (Adidas.com 2012. Be that as it may, it accomplishes its motivation mostly however there is as yet an op portunity to catch more clients of the site. This will be reachable if the organization modifies the foundation of the landing page to be splendid and dazzling. By doing this, they will catch more young people who happens to be the fundamental owners of Addidas items. It is ordinarily alluded to as Logos. The aim of this is to frame a psychological reaction. Model is if an individual has never visited the site, they will have the option to effectively see how to utilize the site. In this content, the landing page of the site is just structured and is comprised of a few highlights.

The Best Companies For Recent Grads

The Best Companies For Recent Grads by: Nathan Allen on February 15, 2018 | 0 Comments Comments 7,265 Views February 15, 2018Google might not be the best employer for recent grads, according to new data mined from a jobs and career platform. Courtesy photoIts no longer a Wall Street world for elite business schools. Increasingly, consulting and technology firms are getting a piece of the talent pie. And they might be the better options for young business-minded talent.According to data compiled through the Transparent Career platform, the best company for recent graduates to work for right now is Microsoft. These sorts of rankings and data often lift Google or one of the big consulting firms to the top. But the revolutionary Redmond, Washington-based tech company founded by Bill Gates and Paul Allen scored well across the three data points used to compile the list: average total compensation packages, average job satisfaction, and hours worked per week.  Microsofts rise to the top was further buoyed by a massive average total compensation package of $150,500, which is $15,000 higher than the second-highest total compensation of $135,500 at the Boston Consulting Group (BCG). Microsoft also boasted one of the higher job satisfaction rates with a 7.2 (out of 10), and employees at Microsoft also reported working an average of 51 hours per week, which placed the tech giant toward the lower end, earning it more points in the overall ranking.Transparent Career is a business-focused Glassdoor founded by a team of MBAs at Chicagos Booth School of Business. The data used to compile the results was self-reported by more than 1,000 recent graduates, mostly business majors, and includes jobs one to three years after graduation. Companies with at least 20 data points were included, which ended up totaling 26. After compiling the data, Transparent Career weighted average total compensation by 50%, job satisfaction by 40%, and average hours worked per week by 10%.RANKIN GS ALIGN WITH WHAT B-SCHOOLS ARE SEEINGFollowing Microsoft was BCG, Google, Bain and Company, and Amazon, respectively. Of the top five, none was a bank and only two were consulting firms. Capital One is the first financial services firm to make the list, in sixth place, while Liberty Mutual Group and Goldman Sachs both squeezed into the top 10 at ninth and 10th, respectively. BCG, Google, and Bain all were propelled toward the top with high average salaries and job satisfaction rates.Nothing really jumps out at me as being surprising on this, says David Vogel, director of career development and employee relations for the undergraduate program at the University of North Carolinas Kenan-Flagler Business School.Nothing was shocking, agreed Mark Sorenson-Wagner, director of the Undergraduate Business Career Center at the University of Minnesotas Carlson School of Management.Both Kenan-Flagler and Carlson send large percentages of their graduating classes into financial services and con sulting. Last year at Carlson, it was 25% combined, while 43% to 49% of Kenan-Flagler graduates recently entered investment banking or consulting as functions. According to Rebecca Cassidy, Georgetown Universitys senior assistant dean and director of professional and leadership development, the percentages are high among graduating students from the McDonough School of Business, as well: some 53% of last years class entered financial services.David Vogel of UNC Kenan-Flagler. Courtesy photoTHERE IS KIND OF THIS BADGE OF HONOR FOR WORKING 100 HOURS A WEEKDespite having some of the highest average work hours per week, both financial services and consulting continue to be popular areas among business students. According to the Transparent Career data, recent graduates work an average of more than 60 hours a week at JP Morgan Chase Company, Goldman Sachs, Bain, Citigroup, BCG, and McKinsey. The only other organizations where recent grads report working at least 60 hours a week are the U.S. Army and Schlumberger, a Houston-based oil company. Meanwhile, at Google, Microsoft, Amazon, and IBM — the only four tech-related companies on the list — graduates report working less than 52 hours a week.For a generation that stereotypically is supposed to value work-life balance and flexibility, the popularity among companies and industries that put in long hours doesnt seem to compute.  There is kind of this badge of honor that if I work 100 hours a week, I must be more important than someone who doesnt, Cassidy explains, adding that Georgetown McDonoughs strong financial services placement comes down to that pride and at least two other factors. First, banking and consulting firms simply hang around campus a lot.  The banks and consulting firms do a good job of having a strong presence on campus, Cassidy says. Plus, We dont have an engineering program, Cassidy says of Georgetown. Its hard, then, to get the Amazons and Googles of the world to come to campus , she explains.At Kenan-Flagler, Vogel says interest in consulting and investment banking is prevalent among students from the get-go. Around 80% of students express interest in investment banking or consulting at the time of entry into the two-year business program, Vogel says, which is different considering the school is required to accept a minimum of 82% of its students from the state of North Carolina.I think its a different story from some of the Northeastern schools that are clustered around Manhattan, and they just feel a strong drive to finance because they have family ties to it or just grew up around it, Vogel says. Thats not typically the case with most UNC students.FINANCIAL SERVICES REMAINS STRONG AT GEORGETOWN, NORTH CAROLINARebecca Cassidy of Georgetown McDonough. Courtesy photoAccording to Sorenson-Wagner, companies that offer leadership development programs soon after hiring are particularly attractive to current business students at Minnesota Carlson, which could explain the interest in consulting: Its a break from the mundane.  They dont want to just do the same thing over and over again, Sorenson-Wagner says of recent graduates. Interest in consulting will continue to be high because they get to work on a project for six months or so and then work on something else and then something else again.Its also a known and consistent path, which is equally attractive to recent grads and current students alike, Cassidy says. A year before graduating, you know what youre doing for at least the first two years after graduating, Cassidy says of the traditional consulting and investment banking recruiting and job cycle.Popularity among financial services and consulting also comes down to campus presence and environment, Vogel says of the Kenan-Flagler School.  A lot of students just hear the discussion about finance, he explains, noting that discussion comes from other students and companies on campus. It puts an element of interest in their heads even if they werent considering it at the point of entry.Indeed, Kenan-Flagler puts an emphasis on financial services and consulting in particular. The school has well-established consulting and financial services concentrations that include a broad range of curricular, co-curricular, and extracurricular opportunities, including clubs and case competitions.I think the way our students look at it is, Where can I go to get some real responsibility, be around smart people, learn on a continuous basis, and be able to have a very fast-paced career path that will give me a lot of options?' Vogel says. And the answer, he says, is often investment banking and consulting. So when students consider the long hours in investment banking or the big travel in consulting, they also look at the higher compensation that comes from the two paths as compensation for a lack of work-life balance.Also, according to the data, consulting companies score highest for job satisfaction. BCG and Bain were the o nly two companies to notch average job satisfaction scores of 8 or higher on the 1-to-10 scale (1 being not satisfied and 10 being satisfied). 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President Of The United States - 1018 Words

President of the United States, a position in government that requires man to be truthful, trustworthy, and proper. A position that is forbidden for wrong, and improper beings such as criminals or law-breakers. In this case however, a man by the name of Abraham Lincoln was given the position not suited for him, and he has misused it to its core. Lincoln denied Habeas Corpus which is one of the many important rights that people have when imprisoned. He has denied the first amendment rights set forth by the constitution by destroying newspaper stands that he deemed were inappropriate, and having citizens arrested for simply standing up for what they believe in. Lincoln also disrupted the checks and balances system by dodging rulings of the Supreme Court whose main power is to keep each branch of the government in its constitutional boundaries. Abraham Lincoln needs to be removed from office due to the violation of the laws that were set forth by the Constitution of the United States. T o begin, Lincoln’s suspension of the Habeas Corpus not only took away the rights of the people, but it went completely against the United States Constitution. Habeas Corpus is the right of man to be tried in the court of law before officially being found guilty. Lincoln suspended the exercise of this right which then denied many imprisoned the right to be formally tried. One specific case is that of John Merryman. Merryman was imprisoned by the military for being involved in pro-confederateShow MoreRelatedThe President Of The United States1532 Words   |  7 PagesThe president is the most important job in the United States. Not the ruler of the United States ,but have some power over the country. The president of the United States is a person who symbolize the country and leads the country by making decisions of what is the best thing to do. The president needs to know about the past history such as the conflict of World War I and II and different events that led to violenc e in our own country. The president of the United States needs to know how the systemRead MoreThe President Of The United States1617 Words   |  7 PagesThe President of the United States is a well respect and immensely powerful position. Every 4 years, a new president is elected. Many highly respect individuals hold competition for this career, presenting their ideas and beliefs for the American people to support or refute. The United States current president, Barack Obama, is ending is 2nd term in office. This starts the debate and discussion of who will take his place as president. 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Every decision he makes, in regard to America, can and will affect every other country in some sort of way. Presidents have so much power that every decision they make becomes news. Now, the next logical question would be, where does all this power come from? Who said it was okay forRead MorePresident Of The United States1508 Words   |  7 PagesIn order to become president of the United States, one must meet several qualifications. These include being a naturally born citizen of the United States who is at least 35 years old and has resided in the U.S. for at least fourteen years. Hillary Clinton meets all of these qualifications. Clinton was born on October 26, 1947, in Chicago, Illinois. Her current age is 69. 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And as well chooses how the laws of the United States are to be enforced along with singling outRead MoreThe President Of The United States Essay1682 Words   |  7 PagesThroughout United States history, the American people voted for the President of the U.S. and for members of both chambers of Congress, and the 2016 election is not an exception. On November 9th, Donald J. Trump was declared to become the 45th President of the United States by attaining 306 electoral votes, which is clearly past the threshold of the required 270 electoral votes. However, after winning the popular vote in states Trump had won, some electors from those states have expressed their disappointmentRead MorePresident Of The United States860 Words   |  4 PagesA president of the United States must perform various roles such as, Chief Legislator, Commander in Chief, Chief Executive, Chief of State, Chief of Party, Chief Administrator, Chief Diplomat, and Chief Citi zen. As the 42nd president of the United States, Bill Clinton was a great president because of his performance in presidential roles and policies put forth during his presidency. According to Compton’s Encyclopedia, Bill Clinton was born in Hope, Arkansas. He attended several universities including

Obesity Is A Developing Issue - 957 Words

Obesity is a developing issue in the U.S. today, principally created by physical latency and indulging. Along these lines, an increment in body weight can likewise be brought about by mental elements, innate qualities, using certain pharmaceutical furthermore through a man s conduct and culture. America is among the wealthiest nations on the planet also, the fattest country and our stout rears are the objects of jokes in other lands (Klein 28). This developing pattern remains a noteworthy worry as heftiness influences an individual s condition of prosperity, therapeutic services costs, efficiency levels and social criticism (U.S. Bureau of Health). Weight is an incessant condition characterized by having an abundance measure of muscle to fat ratio ratios. Grown-ups above 35 years of age are thought to be stout if their body mass record is 30. Then again, youngsters are viewed as overweight, on the off chance that they have a body mass list more noteworthy than or equivalent to the 95 th percentile for their age (Bell). Be that as it may, a few people wind up being wrongly sorted as large or overweight (Sturm, 2002). As per a report in the Journal of the American Medical Association, around 60 million individuals in the United States weigh more than 25 percent of their body s optimal weight. The article Fat Times states, If this were about tuberculosis, it would be called a pestilence (Elmer-Dewit 58). Gorging is accepted to be the real patron of stoutness amongShow MoreRelatedThe Effects Of Obesity On American Adults And Children1213 Words   |  5 PagesThe Effects of Obesity Obesity is on the rise in American adults and children. Over 78.6 million Americans are considered obese (CDC, 2014). Health experts believe the obesity crisis has become an epidemic that needs to be controlled. Today many efforts are being made by Federal and state governments and some major companies to combat obesity in adults and children. For example, some major companies are rewarding employees with cash incentives for exercising regularly and maintaining a healthyRead MoreThe Obesity Epidemic Of Children1437 Words   |  6 Pageslink to obese children The obesity epidemic holds the responsibility to annihilate many of the health benefits that have contributed to the increased durability recognised in the world today. In 2014, approximately 41 million children under 5 years of age were affected by overweight or obesity. Today, progress in extinguishing childhood obesity has been gradual and conflicting. A greater number of children are, even from before birth, on the brink to developing obesity. Children who are not yet atRead MoreObesity in Children and Teens1008 Words   |  4 Pageslonger and healthier lives. But this is not true with every individual. Obesity in children and teens is growing at an alarming rate in America, with one in three children and teens being overweight or obese, it is easy to see why this is becoming a pandemic. The number of children that are obese today, are triple the number of obese children in 1963. Not only are there many health risks involved with obesity, but self esteem issues, and development al problems can also follow. Fortunately, with properRead MoreObesity : A Study Focused On Obesity1435 Words   |  6 PagesA study focused on obesity published by Navaneelan and Janz (2014) concluded that, â€Å"Obesity has become one of the world’s greatest health concerns and threatens to undo gains made in life expectancy during the 20th century† (p. 1). â€Å"Obesity is defined as abnormal excessive fat accumulation that may impair health† (World Health Organization, 2015). 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Childhood obesity has been problem in developed as well as in developing countries. As Cause, it is accepted that increase in obesity results from an imbalance between abnormal intake of unhealthy food and drink and also unable to burn calorie. There is increasingRead MoreNutrition and Health in Third World Countries1523 Words   |  7 Pagesstill a major fatality in this present day. Policymakers, social scientist and medical experts have expressed alarm about the growing problem. While most agree that the issue deserves attention, consensus dissolves around how to respond and resolve the problem. Malnourishment continues to be a primary health liability in developing nations such as Asia, sub-Saharan Africa and Latin America. It is globally the most significant risk factor for illness and death, predominantly with hundreds of millions

Marketing and the Other Business Functions - Research in Marketing

Question: Describe about the Marketing and the Other Business Functions for Research in Marketing? Answer: The Cool Car Company based in London has the core business of buying and selling cars. The organisational structure of the company can be represented as: The main goal of the organisation is provide prompt services to its customers in buying and selling cars and to meet this goal all the departments need to work in harmony. All the departments are interconnected to each other. The functioning of one department depends on the functioning of other. A brief discussion of the roles of different departments and their interrelation is as follows: Purchase Department This department is responsible for purchase of cars by the company. The team has to work closely with the sales and marketing department as they deal directly with the customer so the demands and requirement s of the customers are known by them which information is used by the purchase team to purchase the cars. They make a planned forecast of the number of cars required based on this information. Marketing Department the main role of this department is to market the product of the company by different modes of advertising. The company has an active website which is maintained by the marketing department so it is the marketing department which is the face of the company. The information required by marketing department to update the website on the new cars available for sale, no. of cars sold, etc. would be required from various departments like sales, finance. Also a marketing plan is developed by the marketing team. The team can only develop the plan keeping finance team in the loop as the budget is decided by them. Sales Department this department is responsible for selling the cars of the company. The sales department deals directly with the customers so they are aware of the demand for cars, hence they help the purchase department in deciding on the purchase of cars depending upon the requirement and demand by the customers. Also the service since the sales person is the face to the customer so any matter relating to finance, legal or service is approached to by the customer to the sales department which further directs the customer to the concerned department. So the sales department is involved in most of the department work. Operations Department once the car is sold to the customer, the process of delivering the car to the customer starts. This is the job of the operations department. All the paper work is done by this department and it also maintains a stock of inventory. Dispatch and Service Department once all the necessary paper work is done, the final delivery of the car is done by the Dispatch. This department needs to work closely with both sales and operations department. The customer and car information is given by sales team and all documents provided by operations team to ensure right delivery of car. Also after the car is dispatched, after sale service is important which is given with support of the sales team. Finance Department this team is responsible for giving the business results and also forecast the future sales and revenue of the company. The team has to work closely with the sales and marketing team to get those figures. Also the team prepares the overall budget for the company, hence all the departments are linked to the finance dept. as their budget is also allocated by the finance dept. the dept. prepares financial statements taking cost information from purchase dept., revenue information from sales dept. , various business expenditures from operations department. Legal Department this department takes care of the legal issues that may come up during the course of the business ranging from drafting waiver forms for employees to handling suits from angry customers. This department works closely with the service and sales department as complaints from customers are lodged to them which are further transferred to the legal department to resolve the issue. Determining goals and objectives is imperative to the success of an organisation. The set goals and objectives help the people in the organisation to work in way to achieve those goals. In fact, the various stakeholders in an organisation help to identify the goals and put plans into action to achieve the decided goals and objectives. The main goal of CCC is to keep its customers satisfied by giving best quality services and also maximising its profits and having a good growth year to year. Now, all the departments work in harmony to achieve the above objectives. In order to keep the customers satisfied, the sales and service department have to perform well by resolving all their queries and fulfilling their needs. In order for the sales dept to fulfil needs properly, marketing dept. has to give right information as to the demand for the cars and the customer requirements. This information is used by the purchase dept. to decide on its buying. The operations department has to work in harmony with other depts. to ensure smooth running of the business. The measurement of the fulfilment of objectives is done by the finance dept. which is reflected in financial statements in terms of profits. Also the different dept. can give insights in forming the objectives of the organisation based on their experience. The sales and marketing dept. team will understand firsthand which of companies policies and processes are working or not and can suggest improvement. All the depts. in the process of their working can suggest improvements in the processes and the new objectives may be formed accordingly. Process Management is an approach to making an organizations work flow more effective and efficient. It includes defining a process, establishing responsibilities, evaluating process performance and improvement of processes. CCC has a process of selling a cars which starts with purchase dept. buying cars, marketing dept. identifying customers, sales dept. selling the cars, dispatch and service dept,. Delivering the car and providing after sales service, operations dept. maintain documentation, finance dept. collecting payment. CCC should document all the processes so that the employees can know the working process. Once documentation is done, the responsibilities will be allocated to respective dept.. An e valuation should be done on a periodic basis to see if work is being done as per standards or not and also if improvements are required in the ongoing process, the same should be taken care of. When all dept. will work according to laid down standards, the output will be automatically good and quality services will be given to customers. Purchase Department is an important department in CCC as it buys the cars which are further sold by the company. There are many responsibilities to be met by this dept. which include both internal i.e. specific to the company and external i.e. to the third parties. Internal responsibilities can be stated as below: Placing order for the cars Keeping a stock of cars kept as inventory from time to time Inspection of incoming cars Verification of invoices Maintain purchase record and files Reporting to the Managing Director Maintaining coordination with other departments Analyze on long term availability and costs of purchase External responsibilities include: Develop and maintain healthy relation with active suppliers Negotiation with various suppliers to get the best deals Assessment of demand Selection of sources of supply Monitor and control the suppliers performance Smart Objectives The three objectives to be laid down by purchase dept. for the year would be: Increase the source of supply the dept. will look out for more sources of supply i.e. procure cars from more suppliers than it is doing currently. By doing this, the company will have a competitive advantage as it will be able to negotiate well and thus bring down its cost of purchase. A decreased cost will lead to higher profit margins. Also more cars at disposal will lead to pushing of sales which will expand the operations. To maintain uninterrupted flow of materials a companys growth is characterised by increasing sales, high sales is possible only if there are uninterrupted flow of materials i.e. cars for the sales team to sell. This will ensure smooth functioning of all the departments. To procure cars at a cost which is economically consistent with the quality and service required low cost will ensure high profit margins. The various systems that could be implemented to achieve quality, time and financial constraints are: Managing Bottlenecks means identifying operations with large quantities of inventory waiting to be worked upon, removing such bottlenecks by subordinating all non bottleneck operations to bottleneck operations. Identifying quality problems using control charts, pareto diagram and cause and effect diagram Employing financial and non financial measures of quality. Monitoring the performance of various departments is very important to know if they are operating as per the set standards. The various control techniques which can be applied include: Budgetary control every dept. has its assigned budget, hence they should keep a check that their expenses do not cross the budget Inventory control - there should be a control of minimum level of required inventory at any point of time. Quality control to ensure cars sourced meet the quality standards Quality is imperative to the success of a business and in an industry like healthcare, quality is of utmost importance as a little negligence may lead to high risks. There are various quality management systems available which can be used by the managers to ensure quality by the employees in delivering the services. Quality management systems allow companies to keep up with the current quality levels, meet customer requirement for quality, retain employees through competitive compensation programs and employ the latest technology. There are three quality systems which can be deployed by the operations manager: Total Quality Management (TQM) TQM is a quality management approach in which quality is emphasised at every step of the business. It aims at developing long term quality services. The approach breaks down the process into small activities and emphasises that each activity be quality controlled. Under TQM, a quality strategy is developed by the management, the strategy development strategy is made with the involvement of all departments who are to execute such strategies. The strategy is based on customer and stakeholder needs and is communicated well to the organisation to act as a motivating force. In light of SCAS, the operations manager can deploy TQM. For this, he needs to break the process of receiving calls at 999 to receiving the patient in the ambulance and hospitalising him into smaller activities in terms of quality. Like he can set a minimum call answer time, minimum time to reach the place of emergency, the quality of medication to be provided in the ambulance and so on. While framing these quality strategies, he should also consult the employees responsible for execution of the same as they will give realistic figures for setting standards. This way the employees will also be motivated as they are involved in decision making and they will e more responsible. Also there will be more clarity as to different standards set for various activities. Continuous quality Improvement ( CQI) CQI aims to develop a quality system which is never satisfied and required continuous improvement and innovation by reducing time consuming and low value add activities. CQI has been adopted in many industries including healthcare industry mostly known in acronym FOCUS-PDCA process to improve to improve a process what is known variation a process improvement Then move through the process improvement plan: Plan create a timeline Do implementation and collect data Check analyze the results Act take appropriate action The manager at SCAS can implement CQI by rewarding the employees for delivering the desired results of giving quality services to customers. Such rewards will motivate the employees to perform well and continuously improve the performance by improving the process itself. Six Sigma six sigma is a statistical measure which tolerates no more than 3-4 defects per million. Sig sigma eliminates wastage and it is suitable for high volume business. SCAS being a business model where high volumes of calls have to be answered and acted upon, six sigma is suitable where the manager can break the process into individual steps and identify the possible defects in each step and allow only the minimum percentage defect in each step by ensuring control. Such a check will motivate employees to minimal negligence. Quality Culture means having a culture in the organisation where all the members of the organisation have a mindset of delivering a quality product or service. Having a culture which has positive internal environment and creation of delighted customers. The various benefits of having a quality culture are: Increases Cooperation since the leader involves the staff also in forming strategies, there is more cooperation from them. Enables change there is strong communication and and the information is accessible so the information can be used as direction for what to do next and how to improve , thus enabling change Process improvement there is no blame game and the blame is on the process, so efforts are directed towards improving the process. Staff develops, takes risks, admits failures and learns The various methods that the company can use in evaluating and monitoring the performance of employees for continuous improvement are: the manager can carry out inspection on the accident sites or the call centre where all the calls are answered. Such inspections can be sudden so that the actual working of employees can be seen and improvements can be suggested. Also manager will have the chance to see the employee on the job, so any shortcomings in the process can be identified on the job and rectified thereafter. Consumer Surveys Consumer surveys can be carried out by the company as to their reaction to the quality of services being offered by SCAS. This will provide the company with first hand information and the process can be tailored as per customer needs. Third party assessment the company should obtain certification from International Organization for Standardization which measures the company performance in terms compliance with international quality standards. Statistical Indicators statistical indicators give suggestion for issues for performance management, quality improvement and further scrutiny. Indicators assess the company performance both internally and externally. The indicators should be designed in a manner that it can measure the achievement of predetermined objectives. The main objective of the organisation is to provide quality service to its customers and also maintain promptness in its services as it is an emergency case. However, off late employees at SCAS have compromised on quality in order to fulfil targets, hence it is imperative for the operations manager to implement changes in the operations to make it more efficient and effective. The various improvements suggested by the manager are: Provide incentive on qualitative basis instead of quantitative the employees should be rewarded for providing quality services instead of quantitative. They should be encouraged to take extra care while responding to emergency calls on 999 as these are life risking cases and should be done with utmost care. Development of customer oriented culture in the organisation currently the employees are compromising on the quality of service to customer, this may be due to absence of a customer focused culture in the company, the manager should try to build such culture by emphasising on customer service, involving employees in decision making w.r.t. customer satisfaction. Addressing employee grievance - the manager should make special efforts to listen to employee grievance if any and try to resolve their problems. Putting a performance improvement plan in place putting a plan that sets specific goals for improvement, attendance being one of them. Explain clearly the consequences of not fulfilling it. The improvements suggested above would be beneficial to the whole organisation. Other departments can also implement the above improvements as it will only lead to increased employee motivation. Customer oriented culture will not be specific to only emergency department but all other departments as all are necessarily working for its customers. The WHS Act and Regulations has made it mandatory for a person/company who has a duty of ensuring health and safety to manage risks related to it by eliminating it or if it cannot be completely eliminated, then of minimising the risks. The risk assessments required to be undertaken by CSAS by law are: Work out how severe the harm could be it includes working on how severe the harm could be in terms of may it result in serious injury or even death. How many people are exposed to such hazard or could one failure lead to another failure and so on. Work out how hazards may cause harm in most of the cases, the accident occurs due to a chain of events, hence, it is important to work on each component of the chain from the starting point till the end and determine where things may begin to go wrong. Work out the likelihood of harm occurring it means considering how often is the task done, how often are people close to the hazard. Health and Safety requirements under different situations: When new staff has joined the organisation employer must give information about the risks in the workplace and also give training on how to protect one from risks. A new telephone system has been introduced to assess any risks associated with the operation of the telephone. Also train the employees on the usage of new system. Dangerous waste product need to be disposed the waste is disposed off in a manner that the disposal does not harm the people staying in the area of disposal. Maintenance work needs to take place in call centre dept. the calls should be transferred to other dept. i.e. the incoming calls should not be stopped. Health and Safety Policies and Procedures are administrative measures to control hazards in the workplace and should be used to eliminate or reduce risk of injury or illness at workplace. The various policies for CSAS are: Elimination of risk elimination of any toxic substance or hazardous process which is not important for the system to work. Substitution substituting a hazardous process with one which is less harmful. Isolation isolating a hazardous substance or process from the employees to reduce risk of illness or injury. Administrative Controls changing the procedure of work to reduce exposure to existing hazards. Personal protective clothing and equipment proper training also must be imparted for use of protective clothing and equipment to employees. The effectiveness of the policies and procedures can be measured in short term and long term. Short term measurements include Assessment of plans being properly implemented Reduction in number of injuries Proportion of HS grievance which were resolved Long term measurements include: Rates of injury and illness Hidden coat of injuries/illness Training Guide for employees of SCAS SCAS is committed to providing safe and Healthy workplace to all and to providing training to achieve this. The employees can play an important role in maintaining a safe and healthy workplace through: Being involved in workplace safety system Wearing protecting clothing and equipment when required Reporting all incidents and accidents Reporting any discomfort or injury Informing about any health and safety concerns Sticking to the policies and procedures Keeping the work place tidy to minimise risks of any trips. Your participation is appreciated. References Wind, Y, Marketing and the Other Business Functions, Research in Marketing, Vol 5, pages 237-264 Micu,D, Ifrim,L, Daraban,C, Purdescu,C, (2012), Corss-Functional Linkages Between Marketing and the Other Business Functions in an Industrial Organisation, Vol. 74, Iss.3 Daft,R.L, (2009), Organization Theory and Design, South Western Educational Publishing Burt, David N., Donald W. Dobler, and Stephen L. Starling.World Class Supply Management: The Key to Supply Chain Management.Boston, MA: McGraw-Hill Irwin, 2003. 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